G Collins

G.Collins & Sons is a high-end jewellery retailer based in Royal Tunbridge Wells, England. As the former personal jeweller to Her Majesty The Queen, they are one of the most highly-regarded jewellers in the United Kingdom.

Their previous website was hard to manage, overly-expensive and had a poor design and user experience. They approached us for a complete re-design and re-build. We successfully migrated them to Shopify and created a bespoke Shopify theme that combines a high-end aesthetic quality with absolutely perfect functionality and user experience. The project included migration of product data for over 1000 products and we also integrated the Shopify system with their in store POS system for seamless stock synchronisation.

The G.Collins team are delighted with the new online store. Not only does it represent their brand much better, it outperforms the previous website by over 400% in terms of sales conversion.